Selling Strategies

We combine a comprehensive and finely focused marketing program with our professional management team for the entire selling process to guarantee the broadest possible reach and most lucrative sale.

After extensive market research, we have selected a blend of online marketing, blogging, social media engagement, print advertising, e-blast and direct mailings, as well as strategic public relations to maximize exposure for our clients’ properties.


Online Marketing According to the National Association of Realtors

More than 85% of buyers begin their search for a new home on the Internet. On our cutting-edge website, users can explore properties, get to know individual agents, learn more about a specific neighborhood, and read up-to-the-minute industry insights on our weekly blog. Prospective buyers can utilize tools like open house planners, interactive floor plans, and mortgage comparison calculators to make the search for the perfect property even easier.


The My Home feature on®

My Home offers both buyers and sellers the opportunity to customize their online experience with saved search results, property comparisons, and notes to their agent. By signing up for the email notification platform, users will receive an alert each time a new Johnson Group Partners exclusive or open house matches their specified criteria.


Sellers who choose Johnson Group Partners®

Our sales clients have 24/7 access to all information regarding their Exclusive Property and Personalized Marketing Program through a password protected account. Within this special section of our website, sellers can view real-time statistics on the number of hits their property has received, their property’s performance compared to similar active properties, as well as a summary of all e-blast, advertisements, and open house activity.




Johnson Group Partners is a leader in the fast-growing area of digital and social marketing. We promote all of our exclusive listings and a complete open house schedule – all day, every day – on top real estate search engines.


Print Advertising

We offer our exclusive clients national media exposure with proven results through full-page ads in publications. On the day of the ad’s appearance, our web traffic increases significantly.


E-Blast and Direct Mailing Campaigns

Johnson Groups LLC designs customized e-blasts that feature a detailed description of your property with professional photos, an interactive floor plan, and a link to the listing’s web page. This e-blast is sent to over 6,500 local brokers announcing your property’s arrival on the market, and can be forwarded onto any other e-mail address. It will also be re-sent to announce upcoming open houses, and price or status changes to the property.

In addition, we send regular mailings and emails to our lists of top cooperative, condominium and townhouse owners that highlight current market conditions, recent sales, and new offerings.


Public Relations

Johnson Group Partners is among the most quoted industry sources in local publications. Our internal public relations team promotes the firm’s exclusive properties for any and all relative real estate trend stories.


We’ll work with you one-on-one to help you put your property on the market. From a complete market analysis to asset preparation, Caliber will ensure your property is ready to sell or rent for the highest possible price.


Your listing will receive a custom marketing strategy from our Director of Marketing including placements on our tech-first website and social media platforms