Whatever your company is most known for should go right here, whether that’s bratwurst or baseball caps or vampire bat removal.
Don’t think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.
Pricing your home is both an art and a science. Achieving the optimal price is the result of both objective research into comparable properties and a gut feeling about your property and the current market.
The right price should:
- Attract buyers
- Allow you to earn the most money possible
- Help you sell as quickly as possible
The simple fact is, price is the number one factor that most homebuyers use to determine which homes they want to view. And it’s important to remember that, although the price is set by you, the value of the home is determined by the buyer. Try to avoid allowing your enthusiasm to impact your better judgment – overpricing is a common mistake that can cost you in the end.
First Impressions are Lasting Impressions.
The exterior of your home often determines how buyers will view the interior, so:
- Make sure your front entrance is clean and inviting.
- Paint or replace your front door if it’s faded or worn.
- Add some paint to shutters, trim and any other outside features showing signs of wear.
Accentuate the Positive.
“How we live in a home and how we sell a home are often two different things.” Try to see your home with a fresh perspective and arrange each room to bring out its best attributes, including:
- Keep windows and floors clean.
- Replace faded wallpaper and glue any areas that have come away from the wall.
- Repair worn woodwork.
- Repaint scarred or dirty walls in a neutral color.
- Steam clean carpeting or replace it if necessary.
- Repair loose knobs, sticking doors and windows, warped cabinet drawers, broken light switches and other minor flaws.
- Check and repair caulking in bathtubs and showers.
Try to see your home with a fresh perspective and arrange each room to bring out its best attributes, including:
- Open draperies and curtains to let the light in during the showing.
- Remove all unnecessary clutter from your attic, basement and closets to better display spacious rooms (consider storage or a garage sale to dispose of extraneous items).
- Arrange all your rooms neatly and remove excess furniture. Keep fresh, clean towels in the bathroom. Use candles or air fresheners to make the room smell pleasant.
Put Your Home in the best possible light.
Strategically lighting your home, even during daytime showings, can create a cozy mood and highlight positive attributes of each room, so:
- Avoid the use of overhead lighting that makes rooms look washed out and lifeless.
- Be creative and arrange lamps to help smaller rooms seem larger, and large rooms seem more intimate.
- Use lighting to highlight the “living areas” of your home, such as a pair of chairs near a fireplace, or a table in a breakfast area.
- Clear all unnecessary objects from furniture throughout the house. Keep decorative objects on the furniture restricted to groups of 1, 3, or 5 items.
- Clear all unnecessary objects from the kitchen countertops. If it hasn’t been used for three months…put it away!
- Clear refrigerator fronts of messages, pictures, etc. (A sparse kitchen helps buyers mentally move their own things into your kitchen.)
- In the bathroom, remove any unnecessary items from countertops, tubs, shower stalls and commode tops. Keep only your most needed cosmetics, brushes, perfumes, etc., in one small group on the counter. Coordinate towels to one or two colors only.
- Rearrange or remove some of the furniture if necessary. As owners, many times we have too much furniture in a room. This is wonderful for our personal enjoyment, but when it comes to selling, we need to thin out as much as possible to make rooms appear larger.
- Take down or rearrange certain pictures or object on walls. Patch and paint if necessary.
- Review the house inside room by room. Paint any room needing paint, clean carpets or drapes that need it, clean windows.
- Leave on certain lights during the day. During “showings” turn on all lights and lamps.
- Have stereo FM on during the day for all viewings.
- Lockbox–#1 Importance: “If we don’t have it, they won’t show it.”
- Trim landscaping to reveal architectural detail (bottom of windows, etc.). “If they can’t see it, we can’t sell it.”
- Go around the perimeter of the house and move all garbage cans, discarded wood scraps, extra building materials, etc., into the garage.
- Check gutters and/or roof for dry rot. Make sure they are swept and cleaned.
- Look at all plants…prune bushes and trees. Keep plants from blocking windows. “You can’t sell a house if you can’t see it.” Plants are like children-they grow so fast!!
- Weed and then bark all planting areas. Keep lawn freshly cut and fertilized. Remove any dead plants or shrubs.
- Clear patios or decks of all small items, such as small planters, flower pots, charcoal, barbecues, toys, etc. (Put them in the garage).
- Check paint condition of the house-especially the front door and trim. “Curb appeal really works!”
Try to look at your house “through the buyer’s eyes” as though you’ve never seen it or been there before. Any time or money spent on these items will bring you back more money in return, and hopefully a faster sale.
This is should be a prospective customer’s number one call to action, e.g., requesting a quote or perusing your product catalog.